Spotify reportedly pilots a new kind of in-app ad in the US
Some ads on Spotify may gain voice-control options in the US. (Source: TechCrunch)
Spotify has reportedly rolled out a new kind of ad to grab user attention in the United States. The messages involved apparently encourage the user to give a voice command in order to navigate to relevant sponsored content. These ads are scarce at present, but could conceivably become more common should Spotify find them successful.
These days, many users will go to great lengths not to have to listen to or watch ads on the content they consume. However, it is also true that companies still see the industry in question as a potential source of revenue. Therefore, Spotify has been observed to be trying a new and innovative way of driving user engagement with the ads on its platform.
This, according to XDA contributor Doug Lynch, involves a trial of voice-activated ads in the US. It works out pretty much as described: the listener is exhorted to activate a sponsor-branded playlist by speaking a pre-defined command into the mic of their device.
The new initiative is thought to affect a select number of users with Spotify for iOS or Android in the country at present. So far, it is also only associated with the sponsor Axe Body Spray and with Spotify Studios. One such ad attempts to get the user to say "Play now" in order to direct them to "Stay Free: The Story of the Clash" (a Spotify Original podcast), whereas another similarly tries to build play-counts for an Axe-branded list.
Deirdre O Donnell - Senior Tech Writer - 6702 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
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