Sony's first-ever drone is set to launch in early 2021

Sony has released a statement acknowledging drones and the role they have taken in photography, particularly at angles or conditions that may have been out of reach for content creators before their emergence. To that end, the Japanese electronics giant has started a new product line called Airpeak.

This brand is indeed for the new UAVs the company has in mind. However, DJI or Parrot need not take note, as these flying robots are not directed at consumers. Instead, Sony has stated that Airpeak drones are intended for "professional" customers who are most likely to be in the studio-grade entertainment industry.

Alternatively, these new devices might be pitched at other kinds of businesses, particularly those in need of high-end image-capture in challenging environments. The first fruits of the Airpeak project might be unveiled in the first part of 2021.