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JD.com holds a drone air-show to celebrate selling its stock of the Huawei Mate 40 series in just 11 seconds

Drones take on a Mate 40-inspired shape over Beijing. (Source: MyDrivers)
Drones take on a Mate 40-inspired shape over Beijing. (Source: MyDrivers)
The Huawei Mate 40 series was released for sale via e-tailers such as JD.com in China on October 30, 2020. A new report claims that it took this site only 11 seconds to sell out of the new phones completely on this first day. It released light-up drones which synchronized in air to spell out celebratory messages over its Beijing headquarters to mark this event.

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The Huawei Mate 40 series of flagship smartphones was released to the Chinese market at the end of October 2020, starting at 4999 yuan (~US$747) for a base model and topping out at 11999 yuan (~$1793, whereas it will be closer to $2700 in international markets) for a Porsche Design-themed RS variant. The online retailer JD.com (or Jingdong) has reportedly claimed to have sold a total of 100 million units of this entire line in just 8 seconds.

Apparently, the company sold out of its entire stock in another 3 seconds. This alleged success (which is particularly impressive given that it took Realme just over 2 years to sell 50 million of all its phones) was attributed to attractive added-value JD perks such as options for one-hour delivery and a guaranteed no-questions-asked battery replacement for 1 year post-purchase.

The number of buyers who took up the first of these while ordering a new Huawei flagship device reportedly grew 6 times compared to those who ordered a Mate 30-series device on its own first day of sale. JD celebrated this success by conducting an aerial light-show consisting of hundreds of drones.

The synchronized UAVs depicted appropriate images and messages such as the new phones' "Star Ring Lens" rear camera module, "JD x Huawei" and "Kirin 9000". It remains to be seen if the upcoming Honor V40 series will get similar treatment on its own December 2020 release.

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More alleged Mate 40-themed JD drone formations. (Source: MyDrivers)
More alleged Mate 40-themed JD drone formations. (Source: MyDrivers)
 

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Deirdre O'Donnell
Deirdre O'Donnell - Senior Tech Writer - 4233 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 11 > JD.com holds a drone air-show to celebrate selling its stock of the Huawei Mate 40 series in just 11 seconds
Deirdre O'Donnell, 2020-11- 2 (Update: 2020-11- 2)