JD.com holds a drone air-show to celebrate selling its stock of the Huawei Mate 40 series in just 11 seconds
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The Huawei Mate 40 series of flagship smartphones was released to the Chinese market at the end of October 2020, starting at 4999 yuan (~US$747) for a base model and topping out at 11999 yuan (~$1793, whereas it will be closer to $2700 in international markets) for a Porsche Design-themed RS variant. The online retailer JD.com (or Jingdong) has reportedly claimed to have sold a total of 100 million units of this entire line in just 8 seconds.
Apparently, the company sold out of its entire stock in another 3 seconds. This alleged success (which is particularly impressive given that it took Realme just over 2 years to sell 50 million of all its phones) was attributed to attractive added-value JD perks such as options for one-hour delivery and a guaranteed no-questions-asked battery replacement for 1 year post-purchase.
The number of buyers who took up the first of these while ordering a new Huawei flagship device reportedly grew 6 times compared to those who ordered a Mate 30-series device on its own first day of sale. JD celebrated this success by conducting an aerial light-show consisting of hundreds of drones.
The synchronized UAVs depicted appropriate images and messages such as the new phones' "Star Ring Lens" rear camera module, "JD x Huawei" and "Kirin 9000". It remains to be seen if the upcoming Honor V40 series will get similar treatment on its own December 2020 release.