Realme breaks the world record for time taken to sell 50 million phones: new report

Realme has sold 50 million smartphones. (Source: Realme)
Realme has sold 50 million smartphones. (Source: Realme)
The smartphone brand Realme has had an excellent third quarter in 2020 (3Q2020), according to the latest data from Counterpoint Research. Not only did it post a growth of 132% compared to 2Q2020, it also crossed the 50 million units shipped mark. Realme took only 2.25 years to achieve this milestone, meaning that it has officially beaten all other OEMs in this respect.

The latest smartphone market analysis has shown that it has bounced back somewhat in 3Q2020 compared to the preceding quarter, providing some changes in its landscape including Xiaomi as the new #3 brand worldwide instead of Apple. However, Realme also apparently did very well out of these last few months.

Despite coming in at #7 among individual OEMs in Counterpoint Research's 3Q2020 report, this company has attained some important degrees of success for the period studied. For example, it posted a 132% quarter-on-quarter (QoQ) growth, as well as 45% year-on-year (YoY). However, the metric it may be most proud of is a new title: the brand that has sold 50 million smartphones in the shortest space of time.

The latest data shows that the brand shipped 14.8 million of them in 3Q2020, which has help push it to its new milestone in the same quarter. It also means that Realme is recorded as taking only 9 quarter-years to get there, whereas it took Samsung (the former record-holder) 10 quarters, whereas Xiaomi and Vivo took 12, Apple 13 and Huawei 14.

Realme (and Counterpoint) attributed this achievement to the "youths and young professionals, who form the bulk of its fans and customers". These consumers are likely to be located in South-east Asian nations such as the Phillppines, Indonesia and India, where the OEM holds #3 to #5 positions in their respective smartphone markets.

The brand may also have managed to alleviate pandemic-induced slumps through measures such as offering certain premium specs in otherwise cost-effective devices, as well as "its ability to offer smooth digital shopping and after-sales services in different countries", according to Counterpoint.

Realme shows off its new record. (Source: Counterpoint Research via Realme)
Realme shows off its new record. (Source: Counterpoint Research via Realme)
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Deirdre O'Donnell, 2020-11- 1 (Update: 2020-11- 1)
Deirdre O'Donnell
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.