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Sony quietly removes 8K marketing from PlayStation 5 packaging before rumoured PS5 Pro release

Sony no longer advertises the PS5 as being 8K capable. (Image source: Sony)
Sony no longer advertises the PS5 as being 8K capable. (Image source: Sony)
Sony has been marketing the PS5 and PS5 Slim as being 8K capable since their original releases. However, with the PS5 Pro on the horizon, the company has now dropped any mention of the PS5 supporting 8K content from its latest retail packaging.

Sony has been selling the PlayStation 5 (PS5) for years at this point. Additionally, the PS5 Slim (curr. $449 on Amazon) has been on sale for almost a year. For context, the company stated in 2020 that the PS5 is not only 'compatible with 8K displays at launch' but also that a 'future system software update' would enable 'output resolutions up to 8K when content is available, with supported software'. Accordingly, Sony has advertised all PS5 models since then as being 8K capable.

In short, the likes of Digital Foundry continue to speculate whether 8K/60 Hz output on current PS5 consoles is even possible, principally because of the 32 Gbit/s limitation associated with its HDMI port. Incidentally, Sony has now removed any reference on the PS5's packaging of it being an 8K-capable device. On the one hand, Redditors have noticed retail units shipping with '4K/120' and 'HDR' labels. On the other hand, Sony's e-commerce platform reflects this with no mention of 8K on render images of its retail packaging.

In comparison, third-party retailers still show Sony's older packaging style, even for its unofficial Slim model. Ultimately, the reasoning behind the removal of 8K marketing from the standard PS5 may lie in the upcoming PS5 Pro. While Sony has not announced a Pro model yet, it is rumoured to be doing so later this year. For reference, the PS5 Pro is expected to target 8K/30 FPS but only with help from an AMD FSR and NVIDIA DLSS alternative called PlayStation Spectral Super Resolution (PSSR).

How Sony used to package the PS5. (Image source: Sony)
How Sony used to package the PS5. (Image source: Sony)
How Sony now packages the PS5. (Image source: Sony)
How Sony now packages the PS5. (Image source: Sony)
(Image source: r/gaming news)
(Image source: r/gaming news)

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2024 06 > Sony quietly removes 8K marketing from PlayStation 5 packaging before rumoured PS5 Pro release
Alex Alderson, 2024-06-11 (Update: 2024-06-11)