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Sennheiser sells its consumer audio business for €200 million

Consumer headphones, earbuds and speakers will still be sold with the Sennheiser logo on them. (Image source: Sennheiser)
Consumer headphones, earbuds and speakers will still be sold with the Sennheiser logo on them. (Image source: Sennheiser)
Sennheiser has found a buyer for its consumer audio business, which it has been trying to sell since February. Sonova Holding AG will continue to develop and sell products under the Sennheiser brand, though.
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Sennheiser has announced that Sonova Holding AG has acquired its consumer audio division. Sonova, which is best known for producing medical-grade hearing aids, has agreed to pay Sennheiser €200 million for the business. According to Sennheiser, its consumer audio business turned over €756.7 million in 2019, for reference.

Sonova will develop and sell headphones, earbuds and speakers under the Sennheiser brand through a licensing agreement, so consumers may not notice much of a change. Similarly, most of Sennheiser's 600 employees will transfer to Sonova. Sennheiser has not wholly stepped away though, as it and Sonova will 'work together permanently to provide Sennheiser customers with first-class audio solutions and premium products in the future'.

Nonetheless, Sennheiser intends to focus exclusively on producing professional products under its Pro Audio, Business Communications and Neumann divisions. According to Daniel and Andreas Sennheiser, Sennheiser sold its consumer business because it entered the wireless earbud and headphone market too late to be competitive. The Momentum True Wireless 2 (affiliate link) is a great pair of wireless over-ear headphones though, as we have covered in our review.

Purchase the Sennheiser Momentum True Wireless 2 on Amazon

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Alex Alderson
Alex Alderson - Senior Tech Writer - 3834 articles published on Notebookcheck since 2018
Prior to writing and translating for Notebookcheck, I worked for various companies including Apple and Neowin. I have a BA in International History and Politics from the University of Leeds, which I have since converted to a Law Degree. Happy to chat on Twitter or Notebookchat.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 05 > Sennheiser sells its consumer audio business for €200 million
Alex Alderson, 2021-05- 9 (Update: 2021-05- 9)