Sega’s Puyo Puyo gets 35th-anniversary watch with unusual moonphase display

Sega's colourful puzzle-game series Puyo Puyo is celebrating its 35th anniversary with a limited-edition wristwatch that incorporates familiar game characters into an unusual moonphase display.

Fulton Japan unveiled the watch on 12 November, with production limited to 1,991 individually numbered pieces in a nod to the original game's 1991 debut.

A moonphase display with a gaming twist

The specially developed moonphase display features four varieties of Puyo, whose appearance changes as the mechanism progresses through its lunar cycle.

Six coloured crystal-glass hour markers represent different Puyo types, while two small diamonds positioned at the 35-minute mark commemorate the anniversary. The hands, crown and numerals also feature character-inspired details.

The dial incorporates selected release years from the franchise's history, spanning 1991 to 2024.

Japanese preorders open on 19 November

The watch has a 36 mm stainless-steel case, measures approximately 10 mm thick and runs on a Japanese quartz movement accurate to ±25 seconds per month. The date sits at 3 o'clock, with the day display at 9 o'clock.

Collectors will find the 35th-anniversary logo and an individual edition number engraved on the caseback, although they won't get to choose which number they receive. The watch also comes in a presentation box decorated with Puyo Puyo characters, along with an illustrated guarantee card.

Preorders open through Fulton Japan on 19 November, with the watch scheduled for release in early June 2027.