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Samsung Galaxy S25: New official promos leak showing ProScaler and fresh AI features before launch day

Samsung will showcase new Galaxy AI features tomorrow during its Galaxy S25 series launch event. (Image source: Samsung)
Samsung will showcase new Galaxy AI features tomorrow during its Galaxy S25 series launch event. (Image source: Samsung)
A renowned leaker has shared fresh images relating to the Galaxy S25 series before tomorrow's Galaxy Unpacked event. The leaked images emphasise that Samsung will advertise the Galaxy S25, Galaxy S25 Plus and Galaxy S25 Ultra on the basis of their AI performance thanks to Android 15 and One UI 7.

Samsung continues to share short teasers about the strength of Galaxy AI product suite ahead of its next Galaxy Unpacked event. Embedded below, the clips show smartphones being used throughout following the design language of recent Galaxy S releases. However, it is unclear whether these are Galaxy S25 models or members of older Galaxy S series like the Galaxy S24 Ultra (curr. $856.99 on Amazon).

While Samsung is remaining coy about what it has up its sleeve for tomorrow, Evan Blass has lifted the lid with his new set of leaks. As 9to5Google and Phone Arena note, Samsung intends to promote the Galaxy S25, Galaxy S25 Plus and Galaxy S25 Ultra on the basis of their software features and not how their hardware sets them apart from rivals.

To that end, 'Now Brief' is shown several times with summaries to be offered in the morning, when commuting and in the evening. The new AI functionality only collates data from other apps though and does not create any new insights itself. It is unclear at this stage how many will be supported too; Blass' leaked material mentions 'select apps' that 'may require [an] internet connection'.

Camera improvements will also play a part in Samsung's Galaxy S25 series marketing materials. For instance, the new flagships will serve to showcase 'Night Video with Audio Eraser', which combines two features to maximise image quality in low light conditions while removing background noise as needed. Moreover, One UI 7 will bring 'ProScaler' to the Galaxy S25, Galaxy S25 Plus and Galaxy S25 Ultra to create 'sharper visuals and brighter colours' across their AMOLED displays. Presumably, ProScaler is a reworked video engine of sorts; hopefully, Samsung shares more details tomorrow at its San Jose-based launch event.

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2025 01 > Samsung Galaxy S25: New official promos leak showing ProScaler and fresh AI features before launch day
Alex Alderson, 2025-01-21 (Update: 2025-01-21)