Razer CEO Min-Lian Tan makes official statement regarding the future of its U.S. retail stores
Razer had big plans this year regarding its walk-in retail locations. The green gaming company just opened its biggest store yet in Las Vegas in time for all the CES 2020 shenanigans. Though most Razer transactions are done online, the physical stores boost user awareness of the brand and they allow gamers to try out Razer products first-hand much like a typical Apple store or Microsoft store.
Of course, then came COVID-19 to flip all those promising plans upside-down. Microsoft will be closing all of its retail locations including the one in downtown San Francisco where the Razer store is just a few steps away. Fans were wondering if Razer would follow suit, but an official response on Facebook from Min-Lang Tan has put those speculations to rest:
"I know some users have reached out to us regarding Microsoft Store closures and that they will no longer be able to try out Razer products in person. We’ve been long time partners of Microsoft and they’ve offered prominent placements of our products such as the Razer Blade laptops (powered by Windows 10) at their storefronts – we respect their strategy to switch up their approach to retail.
Our RazerStores that function as a haven for gamers to gather and have fun, will remain open (and have since re-opened with new safety measures). Do continue to swing by for your fix of Razer and interact directly with our passionate staff and our complete range of hardware on display!"
In short, Razer will keep all of its physical locations open worldwide, at least for now. Some of these stores have been offering curbside pickup so users won't need to wait for shipping when ordering online.
If the situation doesn't improve soon, however, we can't see the U.S. stores lasting for too much longer. The San Francisco and Las Vegas stores were carefully chosen for their high foot traffic to maximize brand exposure, but these malls are now almost devoid of window shoppers. For what its worth, the San Francisco Apple store that's just a few block away from the Razer store remains open. We can at least commend the company for sticking to its guns despite these unpredictable times.