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Razer CEO Min-Lian Tan makes official statement regarding the future of its U.S. retail stores

Razer CEO Min-Lian Tan makes official statement regarding the future of its U.S. retail stores (Source: Razer)
Razer CEO Min-Lian Tan makes official statement regarding the future of its U.S. retail stores (Source: Razer)
Despite the ongoing pandemic and slow death of malls, Razer will chug through the thick and thin with its retail locations in direct contrast to Microsoft.
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Razer had big plans this year regarding its walk-in retail locations. The green gaming company just opened its biggest store yet in Las Vegas in time for all the CES 2020 shenanigans. Though most Razer transactions are done online, the physical stores boost user awareness of the brand and they allow gamers to try out Razer products first-hand much like a typical Apple store or Microsoft store.

Of course, then came COVID-19 to flip all those promising plans upside-down. Microsoft will be closing all of its retail locations including the one in downtown San Francisco where the Razer store is just a few steps away. Fans were wondering if Razer would follow suit, but an official response on Facebook from Min-Lang Tan has put those speculations to rest:

In short, Razer will keep all of its physical locations open worldwide, at least for now. Some of these stores have been offering curbside pickup so users won't need to wait for shipping when ordering online.

If the situation doesn't improve soon, however, we can't see the U.S. stores lasting for too much longer. The San Francisco and Las Vegas stores were carefully chosen for their high foot traffic to maximize brand exposure, but these malls are now almost devoid of window shoppers. For what its worth, the San Francisco Apple store that's just a few block away from the Razer store remains open. We can at least commend the company for sticking to its guns despite these unpredictable times.

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Allen Ngo
Allen Ngo - Lead Editor U.S. - 4698 articles published on Notebookcheck since 2011
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 07 > Razer CEO Min-Lian Tan makes official statement regarding the future of its U.S. retail stores
Allen Ngo, 2020-07- 6 (Update: 2020-07- 6)