Polaroid just made a Pikachu instant camera, and it costs $99.99

Polaroid and The Pokémon Company have announced a limited edition collection of instant cameras, film and accessories to mark the 30th anniversary of Pokémon. The line runs to nine pieces built around the Poké Ball, Pikachu and Sylveon.

Pre-orders open on August 25 at polaroid.com and at Pokémon Center in the US, the UK, and Canada. The full release follows on October 5. Polaroid will make the collection in limited quantities.

The Polaroid Now Camera Gen 3 carries the red, white, and black of a standard Poké Ball and takes full size i-Type film. The two smaller cameras are versions of the Polaroid Go Camera Gene 3, one finished in Pikachu yellow and the other in Sylveon's pink, white, and blue.

The hardware is unchanged. All three are existing Polaroid models in new designs, so buyers get the same optics, flash, and film handling as the standard Now Gen 3 and Go Gen 3.

Polaroid is also selling Pokémon film for both formats, with character artwork printed around the frame rather than only on the camera body. The accessory line covers a Go camera case, a Go photo album, and a camera strap that works with both camera sizes.

Full price list

Cameras

• Polaroid Now Camera Generation 3, Pokémon Edition (Poké Ball): $139.99
• Polaroid Go Camera Generation 3, Pokémon Pikachu Edition: $99.99
• Polaroid Go Camera Generation 3, Pokémon Sylveon Edition: $99.99

Film

• Polaroid Color i-Type Film, Pokémon Edition: $22.99
• Polaroid Go Color Film, Pokémon Pikachu Edition double pack: $24.99
• Polaroid Go Color Film, Pokémon Sylveon Edition double pack: $24.99

Accessories

• Polaroid Go Camera Case, Pokémon Edition: $24.99
• Polaroid Go Photo Album, Pokémon Edition: $24.99
• Polaroid Camera Strap, Pokémon Edition: $14.99

The collaboration comes at a time when there's a sustained revival in film and instant photography, driven largely by younger buyers who have also pushed demand for point and shoot digital cameras, CRT televisions, and basic phones. Instant cameras sell a physical print, which is the part a smartphone cannot match.

Polaroid has run licensed editions before, including a Mickey Mouse version of the 600 priced at $199.99 in 2018. Fujifilm also ran its own Pokémon collaboration five years ago around an Instax Mini Link printer.