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Pebble announces massive job cut

Maker of the Pebble Time Steel smartwatch lays off 25% of its workforce
Pebble Time Steel
The company's boss has just confirmed the layoff of a third of its workforce, despite being able to raise $28 million over the past eight months.
Codrut Nistor,
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Although they were one of the first companies to enter the smartwatch market, Pebble is now facing serious problems, despite the sustained growth of this market. Last year, the company turned to loans, debt funding, and traditional investor cash to keep going, and now they reached the point where they have to lay off a large part of its workforce.

Pebble CEO Eric Migicovsky talked to Tech Insider about the layoffs and confirmed it to TechCrunch as well - although the company managed to raise $28 million in debt and venture financing in the last eight months, as well as successfully closing a second $20 million Kickstarter campaign, they still have to let people go. "We’ve definitely been careful this year as we plan our products. We got this money, but money is pretty tight these days," he said.

In the end, Pebble is laying off 40 of its 120 employees, which stands for over 33% of the total. Remains to see if they managed to get back in the game, since they have no smartphone, tablet, or laptop business to fall back to.

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Codrut Nistor
Codrut Nistor - Senior Tech Writer - 5411 articles published on Notebookcheck since 2013
In my early school days, I hated writing and having to make up stories. A decade later, I started to enjoy it. Since then, I published a few offline articles and then I moved to the online space, where I contributed to major websites that are still present online as of 2021 such as Softpedia, Brothersoft, Download3000, but I also wrote for multiple blogs that have disappeared over the years. I've been riding with the Notebookcheck crew since 2013 and I am not planning to leave it anytime soon. In love with good mechanical keyboards, vinyl and tape sound, but also smartphones, streaming services, and digital art.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2016 03 > Pebble announces massive job cut
Codrut Nistor, 2016-03-24 (Update: 2016-03-24)