OPPO trademarks the name "Reno Glow" in Europe

The Reno line may be getting a new member soon. (Source: OPPO)
The Reno line may be getting a new member soon. (Source: OPPO)
OPPO has filed an intriguing new trademark with the European Union Intellectual Property Office (EUIPO). Based on the series of products it appears to be associated with, it may turn out to be a new phone. However, there are other possibilities for the new moniker.
Deirdre O Donnell,

A new trademark filed for by the OEM OPPO has been detected online. This new name, which has been submitted to the EUIPO for approval, is for a product called the "Reno Glow". Therefore, it ostensibly joins a line mainly associated with 4G and 5G smartphones. They include the 3, 3 Pro and Ace (although this super-chargeable phone seems to have split off on its own in its 2nd generation).

Accordingly, the Glow is most likely to be another new phone on its eventual launch. However, this is far from set in stone yet. OPPO has applied for a class 9 trademark under the EUIPO's convention in this case: a category that does include smartphones, but also extends far beyond it into devices such as power banks, VR headsets, accessories, tablets and software that can be used to run most of the same.

Therefore, as it stands, the Reno Glow could be any of these things. Incidentally, OPPO had earlier unveiled plans to break into many other categories besides mobile devices in the near future, an idea in conjunction with which wearables and headsets of its own were mentioned.

OPPO's new trademarking application. (Source: LetsGoDigital)
OPPO's new trademarking application. (Source: LetsGoDigital)


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Deirdre O Donnell, 2020-04-25 (Update: 2020-04-25)
Deirdre O'Donnell
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.