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Nvidia rumored to reintroduce GeForce Partner Program for Chinese laptop OEMs, forcing the exclusion of new AMD RX 6000M GPUs from most models

GPP is apparently making a return in the Chinese laptop market. (Image Source: Bullsh1t_buster)
GPP is apparently making a return in the Chinese laptop market. (Image Source: Bullsh1t_buster)
This move might not surprise too many, but it does show that Nvidia can still be caught off guard by AMD, even when Team Red announced the arrival of the mobile RDNA 2 dGPUs half a year ago. On top of this, AMD might not even come up with a decent supply of RX 6000M dGPUs due to the ongoing chip shortages.

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Anti-competitive moves in the PC market today are certainly far less noticeable compared to the early 2000s. Not too long ago, we were hearing that Intel could be incentivizing its partners to somehow slow down production for certain AMD-powered devices like mini PCs and high-end gaming laptops, but this year, such shenanigans are pretty much insignificant compared to the chip shortages affecting entire industries. Despite this problem, everyone is announcing all sorts of new releases at Computex, and it looks like AMD once again stole the show with a keynote that really took many by surprise. Apparently, the new RX 6000M-series of mobile GPUs appears to be very threatening for Nvidia, especially price-wise, and Team Green is rumored to prepare an anti-competitive move to counter AMD, but only on the Chinese market.

Twitter user Bullsh1t_buster reports that Nvidia intends to reintroduce its Nvidia GeForce Partner Program mostly for Chinese laptop OEMs. With this move, Nvidia is essentially forcing all these OEMs to include only Nvidia mobile dGPUs in their laptops. Nvidia previously tried this on the US market, and was swiftly slapped on the wrist by all the major American OEMs. Nvidia now wants to offer significant rebates for its Chinese laptop OEM partners in order to increase their margins. AMD does not really have sufficient funds to incentivize laptop OEMs like this, and on top of that, the supply of RDNA2 mobile GPUs is still affected by the shortages. Nvidia believes the AMD RX 6700M SKU is the most threatening and laptop OEMs are “instructed” to avoid adding this model in their devices. This also happened with the RX 5700M SKUs.

To conclude, Bullsh1t_buster notes that Nvidia is “hijacking” laptop OEMs, promising great rebates and plentiful supply. Moreover, “OEMs are forced to kneel down before NVIDIA. Basically anti-competitive but you can't sue them because region specific.”

 

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Bogdan Solca
Bogdan Solca - Senior Tech Writer - 1571 articles published on Notebookcheck since 2017
I first stepped into the wondrous IT&C world when I was around seven years old. I was instantly fascinated by computerized graphics, whether they were from games or 3D applications like 3D Max. I'm also an avid reader of science fiction, an astrophysics aficionado, and a crypto geek. I started writing PC-related articles for Softpedia and a few blogs back in 2006. I joined the Notebookcheck team in the summer of 2017 and am currently a senior tech writer mostly covering processor, GPU, and laptop news.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 06 > Nvidia rumored to reintroduce GeForce Partner Program for Chinese laptop OEMs, forcing the exclusion of new AMD RX 6000M GPUs from most models
Bogdan Solca, 2021-06- 3 (Update: 2021-06- 3)