Nubia launches its second-gen wraparound smartwatch

Nubia was the first major OEM to turn lengths of flexible display into a smartwatch with a screen that could conform better to the human wrist. This "wraparound" device, the Alpha, now has a successor; however, it has adopted the convention of being called the Watch of the brand in question.

This device, much like its pioneering first generation, has a 4.01-inch "super-flexible" AMOLED panel. However, Nubia asserts that it has improved its construction this time around with materials such as aluminium and bio-compatible ceramic for its supportive frame. The Watch also has convincingly watch-strap-like 316L stainless steel sections that help it bend safely at the strip-like screen's top and bottom edges.

However, it does remain on the same Snapdragon Wear 2100 platform as its predecessor. The Nubia Watch also still supports an eSIM, which can be activated with China Mobile or China Unicom in its native market. Nevertheless, the newer model has interchangeable straps for the first time, even if they have a proprietary attachment system.

Nubia's Watch also has something else the very preliminary Alpha did not: color options. It comes in black, green or red, and is priced at 1799 yuan (~US$257) at stores such as JD.com, Suning and Nubia's own web-store. It is not on sale until August 5, 2020, although it can be reserved on these platforms from now.