Nothing reveals its inaugural TWS earbuds' pricing ahead of their launch
Carl Pei recently left his founding-member position at OnePlus to establish a new company called Nothing, initially slated to be an electronics OEM specializing in audio equipment. These rumors seem to have been vindicated with announcements that the start-up had indeed chosen a pair of TWS earbuds called ear (1) for its world-first launch on July 27, 2021.
Now, Nothing has chosen to build hype for these peripherals by revealing their starting price ahead of their debut. It seems they will cost US$99 (or €99, or £99, depending on the user's location) on this date, and will pack active noise cancelling (ANC) technology for this cost.
This spec might ensure the ear (1) buds are a welcome new entrant in their price-tier of the TWS market. Then again, Pei still insists they will look nothing like most products in this sector, as Nothing has apparently developed and engaged novel production processes in order to make these upcoming accessories (recently showcased, albeit in heavily pixelated form, during an official Twitter video).
Meanwhile, the emerging brand apparently has few plans to break into different categories in the future. When quizzed about its recent acquisition of Essential during a recent interview with TechCrunch, the executive noted that his new company had in fact only bought this former OEM out "for the trademark".
It seems Pei's company had once considered operating under this name, yet ultimately decided to be Nothing rather than Essential after all. Accordingly, it has no actual intention of doing anything with the doomed former smartphone-maker's IP.