Loss-leader PS6 will not cost $1,400, as leaker argues Sony's console design will help keep price down

The potential price of the Sony PlayStation 6 has become a hot topic as of late. Looking at the current price of the PS5, the PS5 Pro, and the Xbox Series consoles, it is easy to conclude that the PS6 will cost more than $1,000 when it lands in 2027 or, according to some reports, in 2028. However, noted leaker Moore’s Law Is Dead believes that the PS6 will be a loss leader and Sony will sell the console for much cheaper than what many are expecting.

Responding to a conversation surrounding the PS6 price on X, MLID states that the PS6 “will not cost $1,400”. It has been reported that the BOM cost of the PS6 hardware is now close to $1,000. Add in the cost of shipping and marketing the console, and many people are expecting the PS6 to cost much more than $1,000.

But what hope is there for a lower-than-expected PS6 price if the components are getting more expensive? MLID asserts that, while RAM and storage are getting more expensive, not everything is as costly to procure. He gives the example of AMD GPUs currently selling for much cheaper than Nvidia GeForce GPUs. MLID also points out that Sony seems to have managed its supply chain much better than Microsoft and Valve, which is reflected in the PS5 costing less than both the Xbox Series X and the Valve Steam Machine.

Based on this, the leaker thinks that the PS6 will also benefit from this supply chain management and a better design. Moreover, cutting out a physical disk drive will also allow Sony to not only reduce the BOM cost of the PS6 but also accept a bigger loss on each console sold. This is due to the fact that Sony simply makes more money from digital game sales than from physical disks.

We don’t know the final price of the PS6 yet, nor do we expect to for some time to come. What is almost certain, however, is that it will cost considerably more than what the PS5 did at launch. The more interesting question is whether the PS6 will undercut the PS5 Pro or not.

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