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Long-time Apple marketing supremo Phil Schiller exits role

Schiller, who joined Apple in 1987, has stepped down from the role as Apple marketing boss. (Image: Apple)
Schiller, who joined Apple in 1987, has stepped down from the role as Apple marketing boss. (Image: Apple)
Apple’s slow changing of the guard continues with the announcement today that long-time head of marketing, Phil Schiller, is stepping down from the role. In his place, another veteran of the company, Greg Joswiak, has been promoted to the role of senior vice president of Worldwide Marketing.
Sanjiv Sathiah,

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The slow churn of Apple veterans stepping out of leading roles continues with the announcement that long-time marketing supremo Phil Schiller is stepping down from his role. In his place, another senior exec, Greg Joswiak, will take on the role as senior vice president of Worldwide Marketing. ‘Joz’, as he is known colloquially, is a 20-year veteran of Apple’s marketing efforts and previously reported to Schiller.

Schiller had this to say in a prepared statement:

It has been a dream come true for me to work at Apple, on so many products I love, with all of these great friends — Steve, Tim, and so many more. I first started at Apple when I was 27, this year I turned 60 and it is time for some planned changes in my life. I’ll keep working here as long as they will have me. I bleed six colors, but I also want to make some time in the years ahead for my family, friends, and a few personal projects I care deeply about.

Schiller’s exit from a senior executive role to one with a reduced level of responsibility follows the pattern set by legendary Apple designer Jony Ive who eventually exited the company completely last year after stepping back from a central design role. Under Schiller, Apple has transformed itself into a premium brand, but with widespread appeal. Alongside CEO Tim Cook, and previously Jony Ive, Schiller has been one of Apple’s most public faces in the post-Jobs era.

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Sanjiv Sathiah
Sanjiv Sathiah - Senior Tech Writer - 1291 articles published on Notebookcheck since 2017
I have been writing about consumer technology over the past ten years, previously with the former MacNN and Electronista, and now Notebookcheck since 2017. My first computer was an Apple ][c and this sparked a passion for Apple, but also technology in general. In the past decade, I’ve become increasingly platform agnostic and love to get my hands on and explore as much technology as I can get my hand on. Whether it is Windows, Mac, iOS, Android, Linux, Nintendo, Xbox, or PlayStation, each has plenty to offer and has given me great joy exploring them all. I was drawn to writing about tech because I love learning about the latest devices and also sharing whatever insights my experience can bring to the site and its readership.
contact me via: @t3mporarybl1p
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 08 > Long-time Apple marketing supremo Phil Schiller exits role
Sanjiv Sathiah, 2020-08- 5 (Update: 2020-08- 5)