Latest PlayStation 5 advert will keep fans on The Edge of their seats and Aloy's ears show how the PS5 has left the PS4 behind
A well-crafted global brand spot for the PlayStation 5 has started cropping up, making its first appearance via Variety. The clip shows a sailor on a boat heading into what looks like a huge storm, before he finds himself leading a huge fleet of weird and wonderful craft that dot the sea and the sky around him. A huge barrier rises before the vessels, but the adventurous sailor decides to go full steam ahead, piercing the shimmering obstacle into the great unknown. There’s even a crafty glimpse of the PlayStation symbols as the larger ships fly through to the other side.
It’s a stirring concept, accompanied by the lively sound of The Who’s “Baba O’Riley”. In a short interview with Variety, PlayStation executive Eric Lempel stated “The Edge” was about the brand wanting to “show them a path to the mysterious unknown” in reference to the legions of fans that will be snatching up the PlayStation 5 upon its release. In a further blog post, Lempel also said that the PlayStation brand ad was a reminder of how Sony wants to deliver “thrilling moments when our hearts race and we leap into undiscovered adventure”.
It shouldn’t be too difficult for the PS5 to deliver at least in graphical terms. Thanks to Digital Foundry’s analysis of the Horizon: Forbidden West trailer (via NeoGAF), there is a point where you can see exactly how much the next-generation console has come along in comparison to the PS4 in a single image. Aloy’s ears are compared, and in 2017's Horizon: Zero Dawn you can see that her ears are unnaturally edged whereas in the upcoming PS5 title her ears are smoother and much more life-like – and that’s even before the video goes on to mention how the devs managed to give Aloy realistic vellus hair (“peach fuzz”) for the latest Horizon instalment.