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Laptop sales in EMEA up 3.1 percent YoY as of Q2 2017

Laptop sales in EMEA up 3.1 percent YoY as of Q2 2017
Laptop sales in EMEA up 3.1 percent YoY as of Q2 2017
Weak numbers from both Asus and the desktop sector drag down an otherwise healthy PC market.

According to market analysts from IDC, the PC market in EMEA (Europe, Middle East, Africa) has been relatively stable with Q2 2017 shipments falling just 0.6 percent YoY from 16.01 million in Q2 2016 to 15.91 million. The source defines "PC" as notebooks, workstations, and the traditional desktop.

When looking at the data more closely, notebook sales in Central and Eastern Europe have risen by 5.2 percent while sales in the Middle East and Africa have been even higher at 11.1 percent. Overall notebook shipments in the CEMA region (Central and Eastern Europe, Middle East, Africa) have risen by as much 18.6 percent compared to just 3.1 percent in EMEA.

The desktop PC market has been more gloomy in contrast to the steady notebook market. According to the source, desktop PC sales have fallen sharply in EMEA by 8.3 percent YoY. The notable exception is in Central and Eastern Europe where desktop PC sales have actually risen by 7.8 percent, albeit not enough to combat the downward trend.

The ranking of the top 5 PC manufacturers remain unchanged. HP, Lenovo, and Dell still comprise nearly 60 percent of all PC sales in EMEA with Asus, Acer, and others far behind. Asus experienced the sharpest YoY drop in shipments at 14.6 percent and is a large contributor to the overall PC market drop of 0.6 percent.

The notebook market has been in a slight decline on a worldwide scale. Nonetheless, 2-in-1s and convertible options have been gaining ground over the traditional clamshell laptop.


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Allen Ngo, 2017-07-22 (Update: 2017-07-22)