Intel claims that i3-9350K is faster than the entire Ryzen 5 lineup in fresh PR slipup

Dogged by controversy after controversy, Intel's Asia Pacific marketing division recently slipped up again. WCCFTech reports that, during a Chinese presentation, Intel claimed that the six-core i5-9600KF is faster than AMD's 8-core, 16-thread Ryzen 7 3800X. They then went on to compare the quad-core i3-9100F with the 6-core 3500X.

This wasn't the most controsversial slide in the presentation though. On one particular slide, they claimed that the i3 9350K was faster than the entire Ryzen 5 3xxx product stack at gaming, office work, content creation, and other uses. This is factually inaccurate, something borne out in Ryzen 5 3600 tests, where the part outdoes the Coffee Lake i7 8700K.

The arrival of Ryzen has eroded Intel's dominant market position considerably. Moreover, a range of issues from security vulnerabilities to a severe supply shortage for 14nm silicon have seen the company cede further ground. Inaccurate marketing claims, especially those that can be easily fact-checked, do little to improve this situation.

It is factually accurate that many mainstream Intel processors outdo their Ryzen counterparts in gaming workloads. This is why the i7-9700K remains such an excellent choice for high-end gaming builds. We would hope that future messaging focuses more on Intel's real strengths to draw new consumers.