First Tesla ad says gas fumes are toxic as it touts the everyday pleasures of driving a Model 3
Tesla has released what seems to be its first dedicated ad spot, after Elon Musk confirmed during the annual shareholder meeting last week that the automaker will "try a little advertising and see how it goes." That's a rather novel for Tesla idea as so far it has only relied on mentions of its standout EV features like autonomous driving, some cult following, and general publicity stunts by its CEO Elon Musk who said "I didn’t realize people wanted it that much" about run-of-the-mill ads.
At the time, he mentioned that he has just recently agreed to dabble in advertising, so there isn't some grand concept behind it just yet, but a week later the first ad has already been posted by Tesla Asia, where it faces the stiffest competition. It is headlined with the "Drive to Believe" phrase and touts the everyday virtues of the Model 3, one of Tesla's bestsellers.
The ad aims to answer the question of why choose a Tesla EV and lists all of the big and little features that the electric sedan offers to people that have to be on the road a lot. In the ad, busy mom Felicia says that the Model 3 "looked different and felt different in many small ways that may not be evident upfront."
After a long day of driving for her job as a financial manager, for instance, she appreciates the Autosteering option that helps keep her Model 3 in its lane without swerving in her fatigue. The other points that Tesla tries to hammer home are the safety features like child lock that help put a mother's mind at ease as well as the in-car entertainment that the Model 3 provides to keep them occupied.
In a not-so-subtle jab at gas-powered cars, Felicia mentions the toxicity of petrol fumes and the gas station smells, as well as how environmentally conscious her Model 3 choice is.
All in all, it seems that Tesla will battle the proliferating competition in the old-fashioned way, with a brutal price war and a budding advertising campaign that will help educate prospective customers what makes a Tesla car stand out from the rest of the EV pack.
Drive to believe——why she chose Tesla? ❤️ pic.twitter.com/LXtGl15QUy— Tesla Asia (@Tesla_Asia) May 19, 2023
Tesla Asia (Twitter)