EVGA GeForce RTX 3090 Ti FTW3 Black Gaming is actually being sold under MSRP at US$1899, hinting at price normalization for Lovelace and beyond

EVGA is currently selling its GeForce RTX 3090 Ti Black Gaming GPU at US$1899, US$100 below its MSRP. While that's definitely not exactly an affordable price point for many gamers, it marks one of the first times a graphics card has been sold below its MSRP (and not 2-3 times above it) since the GPU supply shortage began. 

To put this cost into perspective, certain models of the US$699 GeForce RTX 3080 were selling for US$2000 and above at the height of the supply crisis. This GeForce RTX 3090 Ti model isn't the only card that seems to have benefited from better availability. The MSI Ventus GeForce RTX 3080, for instance, is available on Newegg for US$849. While that's somewhat above MSRP, it's over US$1000 lower than prices used to be, just a few months ago. 

The improved supply situation for Ampere cards indicates that NVIDIA might be gradually overcoming its chip supply issues. This raises the possibility that Lovelace RTX 4000 series cards might end up available at or close to MSRP on launch. With the GeForce RTX 4090 predicted to deliver twice the rendering horsepower of the GeForce RTX 3090, Lovelace cards could end up as price-performance champs.

Check out the MSI Ventus GeForce RTX 3080 here on Newegg.