EVGA leaves the GPU market amid conflict with Nvidia and won't release any RTX 4000 graphics card
After several painful years of inflated desktop GPU prices, gamers around the world are anxiously awaiting the official reveal and subsequent release of Nvidia's next-gen GeForce RTX 4000 series of graphics cards. While these cards are rumored to offer some noticeable performance gains in some cases, prospective buyers of these next-gen GPUs will unfortunately have one less reputable AIB brand to choose from.
According to corresponding reports by Tom's Hardware and a video published by the popular tech YouTuber Gamers Nexus, the California-based GPU maker EVGA will cease its collaboration with Nvidia immediately and therefore won't produce any of the aforementioned RTX 4000 cards. The company cites several business-related reasons for this drastic and quite surprising decision. EVGA for example claims that Nvidia withheld crucial information like the official MSRP and the eventual costs of its latest GPU chipsets until after the official reveal.
Furthermore, EVGA apparently complained about price ceilings as well as limited customization options, which make it increasingly difficult to compete against Nvidia's first-party graphics cards that are sold under the "Founders Edition" moniker. Aside from its decision not to carry the soon-to-be-released RTX 4000 series, EVGA assured its existing customers that it will continue to support current-gen GPUs and that the associated warranties will also be honored. The company has apparently withheld a certain number of graphics cards in order to replace defective units.
Last but not least, EVGA announced that it does not seek a collaboration with AMD, which unfortunately means that one of the most recognizable brands on the GPU market will indeed vanish completely as GeForce RTX 4000 cards will slowly replace their respective predecessors over the next few years. Please refer to Gamer Nexus' comprehensive video for further information and details on this developing story.