Disney invests more than one billion in Epic Games, launching its most significant foray into the gaming industry to date
In a post on X (formerly Twitter) on February 8, 2024, Disney confirmed the acquisition of a minority stake of USD 1.5 billion in Epic Games - the publisher behind Fortnite. This investment is part of a broader strategic collaboration between the two companies.
The goal of the collaboration between Disney and Epic Games is to create a completely new gaming and entertainment universe. Disney's extensive portfolio of brands and franchises, including Pixar, Marvel, Star Wars and Avatar, are to be integrated into the game world. Disney CEO Bob Iger described this venture as Disney's most significant foray into the games industry to date and emphasized the potential for growth and expansion that the partnership with Epic Games brings.
It is still unclear exactly what players can expect
As part of the initial announcement, the partners did not outline exactly what we can expect from the collaboration. However, it can be assumed that there will be more Disney property in Fortnite in the future - for example in the form of skins and crossover events. In the release trailer, fans have already seen hints of Disney brands such as Avatar, Frozen and more.
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First results "maybe in a few years"
It will be some time before the collaboration between Disney and Epic Games produces its first results. In an interview with CNBC, Disney CEO Bob Iger spoke of "maybe in a few years".
Disney CEO Bob Iger said the Disney Fortnite Universe will launch in a "maybe a couple of years."
— The Game Awards (@thegameawards) February 8, 2024
Source: @CNBC Interview pic.twitter.com/eB9adH45Ae