Disney+: Disney to take action against password sharing from June

Anyone who shares access to their Disney+ account in contravention of the license terms may have action taken against them by Disney from June onwards, as recently announced by Disney CEO Bob Iger in an interview with CNBC. The Group will initially test the procedure in individual markets, but did not reveal which countries or markets these would be. In September, Disney will then launch a global rollout against account sharing, as Iger stated.

The reason for this is that Disney not only hopes to become profitable again, but also plans to bring the margin into the "double-digit" range. Disney+ is intended to be a growth area within the Group, which currently ranks number 2 behind Netflix.

Disney+ is also working on expanding its content. For example, content from Hulu and 20th Century Fox is being increasingly streamed by the platform, especially in markets where Hulu is not active. This is also intended to close the gap with Netflix. Disney+ is currently also significantly cheaper than Netflix. The 4K HDR subscription, for example, costs around $14 per month. At Netflix, you can't even get the standard subscription for this price, which costs $15.49. Netflix charges $22.99 per month for the highest quality, including HDR. Regarding the standard subscription with ads, however, Netflix is slightly cheaper at around $6.99. Disney costs $7.99 here. 

After a favorable initial phase, streaming has recently become more expensive in the course of attempts to turn the business into a profitable one.