Deal | 65-inch Sony Bravia X90J 4K HDR TV hits its lowest price ever on Amazon

TVs with OLED panels are undoubtedly all the rage these days, but budget-minded TV buyers might still prefer more affordable TV sets with a traditional VA panel and an LED backlight. With the 65-inch Bravia X90J, Amazon has now kicked off a noteworthy sale on a well-performing mid-range 4K HDR TV made by the reputable Japanese manufacturer Sony.

Amazon has discounted the price of the aforementioned 65-inch Sony Bravia XR X90J by US$400 to a very reasonable US$1,098, which is the lowest sales price on record according to the usually accurate price-tracking website Camelcamelcamel. Shipping is free for Prime members and regular customers, and Amazon also offers a free unpacking service for this large and fairly heavy 65-inch 4K HDR TV in many regions in the US. Despite its big size and quite affordable sales price, the Sony X90J has performed admirably in Rtings' comprehensive review.

This TV has a fantastic contrast ratio of 6,221 to 1, a great full-array local dimming feature as well as fast response times thanks to its native refresh rate of 120Hz. Its peak HDR brightness can reach up to 775 nits in certain scenes, and gamers can rest assured that an upcoming firmware update for the X90J is going to enable the important HDMI 2.1 gaming feature VRR. This Sony TV is without a doubt a great deal for PS5 or Xbox Series X/S gamers as well as watchers of mixed content.

Buy the Sony BRAVIA XR X90J 65-inch Full Array LED 4K Ultra HD Smart TV with Dolby Vision HDR and Alexa compatibility on sale for US$1,098 on Amazon