Bye bye, AI: This PC manufacturer drops AI from its naming

AI, AI, AI. These days, it is hard to escape this topic, even if you want to. And it is especially hard to escape on a tech show like IFA 2026. In Berlin, AI is basically everywhere, and if you would take a shot every time AI is mentioned by one of the manufacturers exhibiting their new products there, you would end up drunk very fast.

It seems though that for one tech company, the topic is maybe not as hot as it used to be. Though, do not get us wrong: Acer, the PC manufacturer that also introduced a new Nvidia Spark powered mini PC which is pretty much tailor made for AI tasks and AI agents, is of course not forgetting the topic.

Still, it is noticeable that the new Acer Swift Air 16 and Acer Swift Blade 14, which Acer announced at IFA, both drop the "AI" moniker from their name. Like AMD with their "Ryzen AI" product line, Acer had embraced the topic in their naming with the last generation. Just as recently as May 2026, we tested an "Acer Swift 16 AI".

Seemingly, this confirms something that Dell declared earlier: While AI continues to be a hot topic, it does little for PC marketing. And simply putting AI into a name does not make it more appealing for consumers.