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Bethesda accidentally Tweets about Mass Effect merchandise twice in an hour

Bethesda promoted Mass Effect merchandise through its official Twitter handle
Bethesda promoted Mass Effect merchandise through its official Twitter handle (image via Bioware)
The Twitter handle that deals with Bethesda merchandise inadvertently Tweeted about some new Mass Effect goodies two times within an hour. Bioware and Bethesda use the same company (Dpipromo) for merch-related things, meaning an employee likely forgot to switch handles.

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The Bethesda Gear Twitter handle just Tweeted about a new N7 shirt with a link back to the official Bioware gear shop. By Occam's Razor, it could be an innocent mistake made by an employee who got the two accounts mixed up. Interestingly enough, the Tweet is nowhere to be found on the official Bioware Gear Store, where it was supposed to go originally.

The erroneous Tweet was posted not once but twice, within the span of half an hour. The first one got promptly deleted but was saved by some eagle-eyed Twitter users. The second Tweet was up for quite some time but eventually got removed. Thankfully, we managed to archive it.

Not too long ago, the official OnePlus India Twitter handle made a similar mistake and Tweeted about the Samsung Galaxy Note 20 Ultra's S Pen. Once again, this highlights the downsides of offloading social media responsibilities to a third party, though it might not be the case in this instance.

Bioware and Bethesda use the services of a company called Dpirpomo to sell and market game-related merchandise. In all likelihood, it also manages the merch-related Twitter accounts of both companies. Someone probably forgot to switch handles before Tweeting. Twice.

Buy Mass Effect Legendary Edition for PC on Amazon

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First Tweet (image via Sophia Narwitz on Twitter)
First Tweet (image via Sophia Narwitz on Twitter)
Second Tweet (image via own)
Second Tweet (image via own)
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Anil Ganti
Anil Ganti - Senior Tech Writer - 683 articles published on Notebookcheck since 2019
I've been an avid PC gamer since the age of 8. My passion for gaming eventually pushed me towards general tech, and I got my first writing gig at the age of 19. I have a degree in mechanical engineering and have worked in the manufacturing industry and a few other publications like Wccftech before joining Notebookcheck in November 2019. I cover a variety of topics including smartphones, gaming, and computer hardware.
contact me via: @AnilGanti, LinkedIn
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 07 > Bethesda accidentally Tweets about Mass Effect merchandise twice in an hour
Anil Ganti, 2021-07-14 (Update: 2021-07-14)