Social media interactions between companies (or more accurately, their social media accounts) are almost always interesting. Recently, BMW briefly acknowledged Tesla’s Full Self-Driving (FSD) v13.2 by referring to it as 'very impressive' in a now-deleted tweet. This interaction occurred after a post by @AIDRIVR showcased Tesla’s latest FSD features, which have drawn attention for major upgrades in parking automation and three-point turns.
The exchange happened when a third-party account highlighted Tesla’s FSD capabilities, tagging BMW, Volkswagen, and Mercedes-Benz with the caption, “Isn’t that impressive?” BMW responded with a simple but telling “very impressive”. Tesla’s official account quickly chimed in with a playful “Hi @BMW,” and for a moment, it was all fun and games.
However, BMW’s tweet disappeared shortly afterward, leaving users to speculate about the motives behind its removal. Was it an accidental nod of approval from BMW, or did someone within the company decide that public praise for a competitor’s software was a step too far? Either way, the internet was quick to take screenshots (see above), because that's what the internet does.
While Tesla has pushed ahead with updates like FSD v13.2, other automakers, including BMW, are actively working on their own advanced driver-assistance systems. The deleted comment could be viewed as a mix of acknowledgment and caution, as legacy automakers are still trying to catch up with Tesla’s autonomous driving progress.