Tesla has long dominated the electric vehicle (EV) market with its premium models like the Model S and Model X, as well as more accessible options such as the Model 3 and Model Y. However, affordability remains one of the key challenges to widespread EV adoption, particularly in competitive markets like China and the United States. To address this, Tesla is preparing to introduce its most budget-friendly model yet—the Tesla Model Q. The vehicle first surfaced in news around the beginning of 2024, where it was rumored to feature a HW5 FSD autonomous driving computer with a modern 3nm processor inside.
Slated for launch in the first half of 2025, the Tesla Model Q is expected to carry a price tag below $30,000 (approximately 218,000 CNY), which could reportedly reach as low as $25,000. This would position it as Tesla’s first major entry into the affordable EV segment. The announcement was made during an investor meeting with Deutsche Bank.
Internally codenamed “Redwood,” the Model Q will be 15% smaller and 30% lighter than the Model 3, with a compact length of 3,988 mm. By reducing the size and weight, Tesla will surely cut production costs. This cost-efficiency will allow Tesla to compete more directly with cheaper rivals in an increasingly competitive landscape.
The Model Q will feature lithium iron phosphate (LFP) battery options with 53 kWh and 75 kWh configurations, which will translate to an impressive range of up to 500 km (310 miles). Buyers will also have a choice between rear-wheel drive (RWD) and all-wheel drive (AWD) variants.
Tesla’s strategy for the Model Q seems to go beyond affordability. In China, where the EV market is highly competitive - thanks to brands like BYD - the Model Q is expected to start at 140,000 CNY (~$19,281). Still, Tesla’s strong brand recognition and technological edge could give it a major advantage in the region.
Market analysts believe that the Model Q could drive Tesla’s global growth, with projections of a 20-30% year-on-year increase in sales for 2025. Production is expected to begin at Tesla’s Gigafactory in Texas, with potential expansions to other locations, including the Shanghai Gigafactory. If successful, the Model Q could be a major deterrent in the affordable EV sector and further cement Tesla’s leadership in the global electric vehicle market.