Asus ZenScreen has somehow grabbed 64 percent of the portable monitor market
The rise of narrow bezel displays has not only led to smaller and lighter laptops, but also smaller and lighter external monitors. Many of these monitors are now USB-powered portable monitors like the MSI Optix MAG161V or the Auzai ME16Z01 for small offices or flights. Despite having a lot of options to choose from, Asus has managed to shoot to the top in terms of market share across most major regions worldwide.
According to the press release, the Asus ZenScreen series made up 64 percent of all portable monitor sales during the first three quarter of 2019. Researchers at IHS Markit expect the portable monitor market to grow another 27 percent by the end of 2020.
One major factor to the success of the ZenScreen series was Asus' early entry into the portable monitor market. The Taiwanese company launched its first ZenScreen in 2013 ahead of most other major OEMs including MSI. At CES 2020, MSI showed off its 15.6-inch Optix portable monitor while Asus was already hard at work on a larger 17.3-inch 240 Hz portable monitor capable of adaptive sync. Several Chinese manufacturers have since launched their own portable monitors including C-Force, MageDok, Lepow, and the aforementioned Auzai.