Apple's "Switch" webpage gets overhauled, focuses on iPhone's advantages over Android
There are certain rivalries in modern life which feel natural and unending. Xbox versus PlayStation, Coke versus Pepsi, Apple versus Android—they are universally accepted as part of who we are. Of these, the latter is the most recent and probably one of the most intense, as members from both camps frequently extol the virtues of their platform and attack the perceived deficiencies of their rival, especially online. It is a sometimes vicious duel that until recently has been confined to fans and excluded the two big players themselves.
Today, that has changed as Apple itself joins the fray with a revamped version of its "Switch" webpage, which plainly puts into words why it believes iPhone is better than Android. In essence, it points to its better cameras, faster performance, and ease of use as reasons for Android users to jump ship and assimilate into the Apple ecosystem. The smooth-scrolling page features short explanations of common iPhone features and fluid animations that seem to suggest that Apple's superiority lies in its simplicity.
If this type of campaign sounds awfully familiar, it is because it closely resembles the famous Mac versus PC marketing ads of the previous 10 or so years. In these ads, featured prominently on TV, Apple's Mac line of computers was positioned as the cooler alternative to a boring and stale Windows operating system. While Apple's new Switch page avoids directly attacking Android and instead talks up what makes iPhone so popular, it is still obvious that the main message is that "iPhone is much better than Android."
Of course, something like this won't exist for long without eliciting some sort of response. Expect Google or one of the many Android smartphone manufacturers to come up with their own answer to Apple's user-poaching ploy sooner rather than later.