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Apple iPhone 14 reportedly getting a high quality selfie cam with autofocus and an appropriate price bump

Better iPhone selfie cams from LG (Image Source: Digital Trends)
Better iPhone selfie cams from LG (Image Source: Digital Trends)
The new selfie cams are produced by LG Innotek and are three times more expensive to integrate compared to previous Chinese modules. Final MSRP is still unclear, but the price bump would be justified since the new selfie cams come with autofocus and possibly even image stabilization.

South Korean publication ET News reports that the upcoming iPhone 14 models will integrate selfie cam modules produced by LG Innotek. These cams were supposed to be introduced with the iPhone 15 models, initially, yet Apple experienced some quality assurance problems with the usual Chinese supplier and needed to switch to a new one to make up for the supply deficit. Apple also employs selfie cams made by Sharp, and these will still be featured in the iPhone 14.

The plan for iPhone 14 was to integrate a low-cost selfie cam, but because of the quality issues, Apple had no other choice but to switch to LG Innotek’s solution, given the time constraints. The LG cams are said to be of higher quality, almost matching that of rear cameras, and will introduce the autofocus function to iPhone selfie cams for the first time. On the other hand, this unplanned event is costing Apple quite a bit more, as the unit price of the new selfie cams is apparently three times higher compared to the previous Chinese cams. The report mentions that the selfie cam supply will be split almost evenly between Sharp and LG.

These new developments could be corroborated with the rumored ditching of the notches on the iPhone 14 models. While the iPhone 15 models are expected to feature a full view screen with under-display cameras, this year’s models will most likely feature punch-hole cameras rather than the usual notches. A punch-hole design could allow for reworked lenses with autofocus function and maybe even image stabilization.

 

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2022 05 > Apple iPhone 14 reportedly getting a high quality selfie cam with autofocus and an appropriate price bump
Bogdan Solca, 2022-05-24 (Update: 2022-05-24)