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Apple has new desktops coming: Cook

Apple's Mac Pro has not been updated in over 1100 days. (Source: Apple)
Apple's Mac Pro has not been updated in over 1100 days. (Source: Apple)
In a forum post to employees, Tim Cook reiterated the company's support for Mac desktop computers and asserted that there were some in the works.

It's been over a year since the iMac was last updated, and with the release of the new MacBook Pros, many had assumed that Apple was leaving the desktop market. This is not so, as Apple CEO Tim Cook has reportedly posted on an employee forum, according to tech crunch. Indeed, Apple has "great desktops in [their] road map", according to Cook.

Cook reiterated that the desktop fulfills a strategic purpose for Apple: It will always have more performance, larger screens, and more memory, connectivity, and storage than notebooks. "Nobody should worry about [our commitment to desktops]," says Cook.

Cook also waxed on about what he thought Apple's chief differentiator was as a company: their penchant for taking risks that may not have a great ROI to determine whether there is a market in one area. For example, the Apple watch opened up hardware and software development for wearables.

The full text of his post is quite interesting and is available below under "Show Press Release".


+ Show Press Release
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2016 12 > Apple has new desktops coming: Cook
Douglas Black, 2016-12-20 (Update: 2016-12-20)