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Apple beats Xiaomi in India

Smartphone market share by vendor in India in March 2016, Apple leading
Smartphone market share by vendor in India
The US tech giant has left its Chinese competitor behind, grabbing the 6th spot in India's top 30 cities.

India is a market dominated by low-end and mid-range devices for now, but this means Apple still has a lot of room for growth. According to a recent article by The Economic Times, the Cupertino-based company is moving up on the local market, advancing even in price-sensitive tier 2 and tier 3 cities.

A report published by US-based market research firm IDC, Apple is currently leading the premium segment of the Indian smartphone market (handsets priced above $300 USD). The report takes into account India's top 30 cities - 51 percent of the entire local smartphone market. According to it, after dropping the prices of its earlier handsets in the first half of Q1, Apple controlled 42 percent of the market in more than two dozen cities.

The ranking of the smartphone brands in India's top 30 cities starts with Samsung (29.4 percent), followed by Micromax, Lenovo, Intex, and Lava. Apple gets the sixth place with 4.6 percent, followed by Xiaomi, in control of 3.5 percent of the market. It is also worth mentioning that a solid percentage of 22.4 is controlled by various minor manufacturers.


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Codrut Nistor, 2016-03- 3 (Update: 2016-03- 3)