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iPhone gains nearly 2% market share

Apple's smartphone line is gaining ground on the competition.

The market research firm ComScore has been tracking the smartphone market for the past few years in order to determine the popularity of the different devices available for purchase. The firm determined that the iPhone accounts for 43.5% of the U.S. smartphone owners. This is a 1.8% increase in market share from the last quarter, and these results are surprisingly good considering the last iPhone to be released was back in September.

Apple's rivals did not fare quite as well since February. Samsung holds a 28.7% of U.S. smartphone subscribers and gained 0.1% in the past quarter. LG, Motorola, and HTC saw a decline of 0.1%, 0.2% and 0.3% respectively. ComScore also reported on the leading smartphone platforms, and in this category Android is still in the lead. Android holds a 52.1% market share, down 0.7% from February. Apple, with its 1.8% increase, is closing the gap and increasing how many iOS devices are in the hands of mobile users.

This report from ComScore is particularly interesting given release dates of the different manufacturer's smartphones. Because Samsung releases its flagship devices in the spring, such as the S6 Edge, it is curious that the tech giant did not gain much ground even with the high anticipation for a fresh Samsung product. As Apple continues to see high demand for the iPhone 6 and iPhone 6 Plus, it will be interesting to see the demand with the release of the next iteration this Fall.


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Joseph Lambert, 2015-07- 3 (Update: 2015-07- 3)