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HTC teases its next flagship One M10 smartphone

HTC teases its next flagship One M10 smartphone
HTC teases its next flagship One M10 smartphone
The short video not-so-subtly refers to the manufacturer's upcoming successor to the well-received One M9 smartphone.

HTC's latest financial reports paint a dire picture for the future of the Taiwanese company. Its upcoming flagship phone to succeed the One M9 will have to be a big seller and much is riding on its success. Senior managers at HTC have been publicly confident about the upcoming device. More recently, the manufacturer released a short teaser video with the slogan and hashtag #powerof10.

The video itself does not reference the One M10 directly and only suggests that the company is hard at work on its next high-end handheld. If anything, HTC is simply attempting to create hype around its inevitable reveal.

The price-to-performance ratio of some of HTC's latest devices has not been very attractive to customers. Its last device that truly grabbed headlines was the One M7 in 2013, which carries a design that has remained largely unchanged up to the latest One M9 smartphone. The integrated cameras of HTC flagships have also been relatively disappointing compared to the competition. More recently, the manufacturer showed excitement for the "compelling camera experience" of its soon-to-be-revealed smartphone.

While HTC chose not to unveil its flagship at MWC this year, it still showed off a handful of mainstream Desire smartphones for a planned launch later this month.


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Ronald Tiefenthäler/ Allen Ngo, 2016-03- 3 (Update: 2016-03- 3)