HTC teases its next flagship One M10 smartphone

HTC teases its next flagship One M10 smartphone
HTC teases its next flagship One M10 smartphone
The short video not-so-subtly refers to the manufacturer's upcoming successor to the well-received One M9 smartphone.

HTC's latest financial reports paint a dire picture for the future of the Taiwanese company. Its upcoming flagship phone to succeed the One M9 will have to be a big seller and much is riding on its success. Senior managers at HTC have been publicly confident about the upcoming device. More recently, the manufacturer released a short teaser video with the slogan and hashtag #powerof10.

The video itself does not reference the One M10 directly and only suggests that the company is hard at work on its next high-end handheld. If anything, HTC is simply attempting to create hype around its inevitable reveal.

The price-to-performance ratio of some of HTC's latest devices has not been very attractive to customers. Its last device that truly grabbed headlines was the One M7 in 2013, which carries a design that has remained largely unchanged up to the latest One M9 smartphone. The integrated cameras of HTC flagships have also been relatively disappointing compared to the competition. More recently, the manufacturer showed excitement for the "compelling camera experience" of its soon-to-be-revealed smartphone.

While HTC chose not to unveil its flagship at MWC this year, it still showed off a handful of mainstream Desire smartphones for a planned launch later this month.


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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2016 03 > HTC teases its next flagship One M10 smartphone
Ronald Tiefenthäler/ Allen Ngo, 2016-03- 3 (Update: 2016-03- 3)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.