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Apple announces 128GB iPad starting at $799

Updated 4th-generation iPad greatly increases storage limit and price

In a somewhat surprising move, Apple has decided to upgrade the storage capabilities on their 4th-generation iPad, offering 128GB of storage and a hefty price tag. 9to5mac had previously heard rumors of an updated iPad SKU, and that indeed turned out to be the same iPad but with more real estate.

In a press release today, the 128GB 4th-generation iPad was unveiled, offering the same Retina display, A6X processor and Lightning connector. Apple is hoping that the larger storage will give users "even more reasons to use iPad for all their business and personal needs", but they apparently failed to realize that the size limit only existed due to the original lack of SD slot and expansion memory.

As far as pricing goes, the Wi-Fi version will clock in at $799 while the 4G model features an astonishing tag of $929. Consequently, one has to wonder why a customer would choose to purchase an iPad as opposed to an Ultrabook or laptop, especially Apple's own MacBook Air is priced at just $999 and still allows for much of the same portability. 

The new iPad will be available on the 5th of February and can be ordered online or in Apple Stores.





+ Press Release: click to enlarge
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Ronald Tiefenthäler/Omar Al-Qudsi, 2013-01-29 (Update: 2013-01-29)