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Apple Podcasts: 4 breakthrough improvements coming soon for creators

Where are the empty coffee mugs, messy cables, and bulky headphones? Inaccurate. (Image source: Unsplash)
Where are the empty coffee mugs, messy cables, and bulky headphones? Inaccurate. (Image source: Unsplash)
Next month, Apple plans on enabling a number of new tools and improvements for seasoned podcast creators and those seeking to get started on the platform. Take a closer look at what’s to come, including more nuanced metrics in the Analytics tab, new marketing tools for subscription-based shows, and more.
Article compiled by Brahm Shank
The choices and comments made on this list belong solely to the author.

1. Enhanced analytics

All podcast creators will soon gain access to enhanced listenership metrics in Apple Podcasts Connect. From the Analytics tab, users will be able to access the number of followers per show and easily measure followers across shows. They can also compare the amount of time listened for those following and not following the show including a new “Trends” menu that illustrates the loss and gain of followers over time. 

The kind of thing that dreams are made of! At least if you're a statistics professor...(Image source: Apple)
The kind of thing that dreams are made of! At least if you're a statistics professor...(Image source: Apple)

2. Revised customization tools

New promotional materials and assets will allow Apple Podcasts creators to customize subscription banners with varying verbiage. For example, one show might offer and promote early access to episodes while another show in the channel might offer and promote archival access to certain content. 

3. Hands-on support from Apple

Beginning on March 22 all creators enrolled in the Apple Podcasters Program can now request direct guidance form the Apple Podcasts team to help jump-start their subscriber base. Apple’s “Jump Start” initiative will feature extensive support material, including learning about subscription best practices, understanding subscription reports, and more. 

Have you tried restarting your computer? Yes, several times...(Image source: Unsplash)
Have you tried restarting your computer? Yes, several times...(Image source: Unsplash)

4. Expanded audio file support

Last but not least, Apple is removing yet another finicky barrier for less tech-savvy creators interested in publishing their material to Apple podcasts using standalone devices like the iPhone. With expanded support for mp3, WAV, and FLAC files for subscriber audio on Apple Podcasts, it’s now easier than ever for podcasters to upload their shows to the platform. 

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2022 03 > Apple Podcasts: 4 breakthrough improvements coming soon for creators
Brahm Shank, 2022-03-23 (Update: 2022-03-23)