Amazon Ring cameras won't send data to Flock Safety following criticism
Ring, which was acquired by Amazon, is a well-known manufacturer of security cameras (starting at $40 on Amazon), especially in the US. The company announced in October 2025 that it would partner with security and analytics firm Flock Safety to strengthen neighborhood security. Under the plan, police forces would be able request private video footage from Ring users via Flock Safety’s system when gathering evidence.
A new Super Bowl commercial for a feature called Search Party has sparked a new outcry. The ad depicts an AI system locating a missing dog by scanning a network of Ring cameras. What was supposed to be heart-warming instead conveyed a troubling message: Ring’s AI can track everything and everyone in a neighborhood.
Although Search Party is technically unrelated to the Flock partnership, the public pressure seems to have become too intense. In a brief statement, Ring said that the integration “would require significantly more time and resources than anticipated” and has thus been canceled. The company stressed that no customer data had been shared with Flock Safety since the feature was still in development. Even so, the Community Requests function will remain. Authorities will be able to issue requests, while Ring users are free to decide whether or not they wish to share relevant clips.
The following is the Super Bowl commercial in question.
Add as a preferred
