After RAM and SSDs, PSUs and CPU coolers are next in line for price hikes

PC component prices have already been under pressure in recent months, with RAM and SSDs becoming noticeably more expensive due to the ongoing AI boom. High demand from AI data centers, and other factors have pushed memory and storage costs up across the board. Now, it looks like two more key PC components are about to follow the same path. 

According to a notice issued by Guangzhou Xinhong Zhengdian Electronic Technology, rising raw material costs are putting great pressure on their operating costs. The company explained that prices for key upstream materials such as copper, silver, and tin have continued to climb over the past few months due to global market conditions. These materials are essential for producing PC power supplies and cooling solutions, and the ongoing increases have significantly raised production costs.

The company further stated that it received an urgent notice from upstream suppliers confirming that factories have already stopped accepting new orders at previous prices as of January 6. Any orders placed after that date are now being calculated using updated pricing, meaning higher costs are being passed down the supply chain almost immediately.

Because of this, power supplies are expected to see price adjustments ranging from 6% to 10%. Heatsink prices are set to increase by 6% to 8%, which will directly impact CPU coolers. 

The notice also mentioned that starting February 1, 2026, all promotional pricing policies will be canceled. That means discounts and special pricing will no longer apply. On top of returning to standard pricing, over 90% of products are expected to receive an additional per-item price increase.