After King Seiko's comeback, Queen Seiko could be next, new trademark filings suggest
Seiko Group Corporation has filed trademark applications for the name "Queen Seiko" in Japan, the United States, and several South American markets, according to filings spotted by @plus9Time. The Japanese application (商願2026-57703, filed May 21, 2026) covers International Class 14 goods — clocks, watch bands, and watch cases. A corresponding USPTO filing (Serial No. 99879210, filed June 11, 2026) is awaiting examiner assignment as of writing.
For reference, the Queen Seiko range was initially launched in 1962, the year after the introduction of King Seiko, and was targeted as a high-end range for women. Until then, most women's watches were all about decoration, but the Queen Seiko had a highly legible dial despite its small case, a large crown for ease of winding, and the same reliable accuracy as the men's version. The watches became quite popular at a time when women were beginning to enter the workforce, and having a "his-and-hers" pair was more of of a status symbol for many couples.
The Queen Seiko used delicate guilloché dials with high-grade mechanical movements, proving that for Seiko, a woman's watch demanded the same engineering rigor as their men's lines.
As for the timing of the filings, there looks to be a pattern behind this move. King Seiko was revived in 2022 after production had ended for a time. This elicited interest from watch enthusiasts worldwide. It has since expanded steadily with multiple new collections. A Queen Seiko revival would complete this historic pairing.
Please note that no product has been announced. Trademark filings do not guarantee a launch, and Seiko has made no official statement. But simultaneous filings across three major markets could only mean that the brand is at minimum protecting the name ahead of something planned.
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