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AMD trolls Intel yet again, compares Xeon to dinosaurs

AMD's marketing is in full swing these days. (Source: u/digdug-jigjug on Reddit)
AMD's marketing is in full swing these days. (Source: u/digdug-jigjug on Reddit)
AMD's marketing appears to be in turbo mode, literally. The company has put up a series of ads in San Jose airport highlighting its Epyc series CPUs while trolling Intel Xeons and comparing them to relics. The ads are fun to see and remind us of the Intel-AMD CPU wars during the 90s and early 2000s.

Looks like AMD is upping its aggressive marketing campaign against Intel. The company has put up some ads in the San Jose airport clearly disparaging Intel and stating how its Epyc server CPUs are better than Intel's Xeons. In fact, a recent ad spotted in the San Jose airport compares the Xeon to dinosaurs. A Reddit user has even posted a video of all such AMD ads in the airport.

The ad campaign against Intel Xeon has been going on since March, apparently. Some of the ads in the airport read —

  • Xeon isn't Epyc.
  • Xeon was great. So was coal.
  • Nobody ever got fired for buying Xeon. Until Now.
  • Xeon ruled. So did dinosaurs.
  • Don't trust a relic. Be Epyc.

Whether such jabs against Intel are warranted or not is a matter for debate but these ads no doubt signal a resurgent AMD willing to take on the competition head on. AMD is trying to take a large slice of the server market that has traditionally favored the Xeons. Let's face it — if Zen didn't happen in 2017, we would not have seen Intel cutting costs and improving multi-core performance. The same thing can be said for the HEDT market. AMD Threadripper absolutely dominates the HEDT market and Intel's offerings are yet to match the high price-to-performance ratio offered by the Threadrippers. 

This is not the first time AMD is going after Intel in marketing. When Intel announced the Core i7-8086K Anniversary Edition, it was giving away free CPUs as part of its campaign. AMD trolled Intel and offered to exchange the Core i7-8086K for a Threadripper 1950X

Competition is good as it helps drive down costs and drive up innovation. It's been quite a while since we've had something as pop-corn worthy as the Athlon64 vs Pentium 4 CPU wars in the early 2000s. We cannot help but be amused at AMD's new marketing strategy.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 07 > AMD trolls Intel yet again, compares Xeon to dinosaurs
Vaidyanathan Subramaniam, 2018-07-25 (Update: 2018-07-25)
Vaidyanathan Subramaniam
Vaidyanathan Subramaniam - News Editor
I am a cell and molecular biologist and computers have been an integral part of my life ever since I laid my hands on my first PC which was based on an Intel Celeron 266 MHz processor, 16 MB RAM and a modest 2 GB hard disk. Since then, I’ve seen my passion for technology evolve with the times. From traditional floppy based storage and running DOS commands for every other task, to the connected cloud and shared social experiences we take for granted today, I consider myself fortunate to have witnessed a sea change in the technology landscape. I honestly feel that the best is yet to come, when things like AI and cloud computing mature further. When I am not out finding the next big cure for cancer, I read and write about a lot of technology related stuff or go about ripping and re-assembling PCs and laptops.