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AMD trolls Intel yet again, compares Xeon to dinosaurs

AMD's marketing is in full swing these days. (Source: u/digdug-jigjug on Reddit)
AMD's marketing is in full swing these days. (Source: u/digdug-jigjug on Reddit)
AMD's marketing appears to be in turbo mode, literally. The company has put up a series of ads in San Jose airport highlighting its Epyc series CPUs while trolling Intel Xeons and comparing them to relics. The ads are fun to see and remind us of the Intel-AMD CPU wars during the 90s and early 2000s.
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Looks like AMD is upping its aggressive marketing campaign against Intel. The company has put up some ads in the San Jose airport clearly disparaging Intel and stating how its Epyc server CPUs are better than Intel's Xeons. In fact, a recent ad spotted in the San Jose airport compares the Xeon to dinosaurs. A Reddit user has even posted a video of all such AMD ads in the airport.

The ad campaign against Intel Xeon has been going on since March, apparently. Some of the ads in the airport read —

  • Xeon isn't Epyc.
  • Xeon was great. So was coal.
  • Nobody ever got fired for buying Xeon. Until Now.
  • Xeon ruled. So did dinosaurs.
  • Don't trust a relic. Be Epyc.

Whether such jabs against Intel are warranted or not is a matter for debate but these ads no doubt signal a resurgent AMD willing to take on the competition head on. AMD is trying to take a large slice of the server market that has traditionally favored the Xeons. Let's face it — if Zen didn't happen in 2017, we would not have seen Intel cutting costs and improving multi-core performance. The same thing can be said for the HEDT market. AMD Threadripper absolutely dominates the HEDT market and Intel's offerings are yet to match the high price-to-performance ratio offered by the Threadrippers. 

This is not the first time AMD is going after Intel in marketing. When Intel announced the Core i7-8086K Anniversary Edition, it was giving away free CPUs as part of its campaign. AMD trolled Intel and offered to exchange the Core i7-8086K for a Threadripper 1950X

Competition is good as it helps drive down costs and drive up innovation. It's been quite a while since we've had something as pop-corn worthy as the Athlon64 vs Pentium 4 CPU wars in the early 2000s. We cannot help but be amused at AMD's new marketing strategy.

(Source: Expreview)
(Source: Expreview)
(Source: Expreview)
(Source: Expreview)
(Source: Expreview)
(Source: Expreview)
(Source: Expreview)
(Source: Expreview)

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Vaidyanathan Subramaniam
Vaidyanathan Subramaniam - Managing Editor - 1358 articles published on Notebookcheck since 2012
Though a cell and molecular biologist by training, I have been drawn towards computers from a very young age ever since I got my first PC in 1998. My passion for technology grew quite exponentially with the times, and it has been an incredible experience from being a much solicited source for tech advice and troubleshooting among family and friends to joining Notebookcheck in 2017 as a professional tech journalist. Now, I am a Lead Editor at Notebookcheck covering news and reviews encompassing a wide gamut of the technology landscape for Indian and global audiences. When I am not hunting for the next big story or taking complex measurements for reviews, you can find me unwinding to a nice read, listening to some soulful music, or trying out a new game.
contact me via: @Geeky_Vaidy
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 07 > AMD trolls Intel yet again, compares Xeon to dinosaurs
Vaidyanathan Subramaniam, 2018-07-25 (Update: 2018-07-25)