No Adreno Turbo for now — Qualcomm China's teaser was just a Snapdragon 845 promo
Yesterday, we reported that Qualcomm could be looking to announce 'Adreno Turbo' in response to Huawei's GPU Turbo. That did seem to be a high possibility based on the telltale signs in the teaser. However, it turns out that is not the case. The teaser was part of an ad campaign by Qualcomm China to promote the Snapdragon 845 in China and the participation of the company in the ChinaJoy tech expo.
Qualcomm China posted a follow up video on its official Weibo account showing a young man waiting in the '845 Station' trying to win a video game and the guidance he receives to be a winner. The video lists the same characteristics of the Snapdragon 845 as was listed on the teaser yesterday — faster, smoother, longer, cooler, and smarter — and that these are essential to win over opponents. The ad also encourages people to forward and comment on the video to win tickets to the ChinaJoy expo and a T-shirt.
While it is somewhat of a bummer that nothing of the sort of Adreno Turbo was announced, the teasers still help to create some buzz about the Snapdragon 845 as the Chinese market does not have too many smartphones powered by this SoC. The company also did not outrightly deny rumors of Adreno Turbo in the media so there could be something GPU-related after all. Guess we will have to play the waiting game once again.
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