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No Adreno Turbo for now — Qualcomm China's teaser was just a Snapdragon 845 promo

Qualcomm is promoting the Snapdragon 845 for the ChinaJoy tech expo. (Source: Qualcomm China on Weibo)
Qualcomm is promoting the Snapdragon 845 for the ChinaJoy tech expo. (Source: Qualcomm China on Weibo)
Qualcomm teased something related to the Snapdragon 845 for today and it seems that it is about the Snapdragon 845 itself and not any Adreno Turbo technology as was speculated. The campaign was to promote the Snapdragon 845 in the ChinaJoy tech expo and the company posted a video on Weibo highlighting the features of the chip for gaming and entertainment.

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Yesterday, we reported that Qualcomm could be looking to announce 'Adreno Turbo' in response to Huawei's GPU Turbo. That did seem to be a high possibility based on the telltale signs in the teaser. However, it turns out that is not the case. The teaser was part of an ad campaign by Qualcomm China to promote the Snapdragon 845 in China and the participation of the company in the ChinaJoy tech expo. 

Qualcomm China posted a follow up video on its official Weibo account showing a young man waiting in the '845 Station' trying to win a video game and the guidance he receives to be a winner. The video lists the same characteristics of the Snapdragon 845 as was listed on the teaser yesterday — faster, smoother, longer, cooler, and smarter — and that these are essential to win over opponents. The ad also encourages people to forward and comment on the video to win tickets to the ChinaJoy expo and a T-shirt. 

While it is somewhat of a bummer that nothing of the sort of Adreno Turbo was announced, the teasers still help to create some buzz about the Snapdragon 845 as the Chinese market does not have too many smartphones powered by this SoC. The company also did not outrightly deny rumors of Adreno Turbo in the media so there could be something GPU-related after all. Guess we will have to play the waiting game once again.

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Vaidyanathan Subramaniam
Vaidyanathan Subramaniam - Managing Editor - 1395 articles published on Notebookcheck since 2012
Though a cell and molecular biologist by training, I have been drawn towards computers from a very young age ever since I got my first PC in 1998. My passion for technology grew quite exponentially with the times, and it has been an incredible experience from being a much solicited source for tech advice and troubleshooting among family and friends to joining Notebookcheck in 2017 as a professional tech journalist. Now, I am a Lead Editor at Notebookcheck covering news and reviews encompassing a wide gamut of the technology landscape for Indian and global audiences. When I am not hunting for the next big story or taking complex measurements for reviews, you can find me unwinding to a nice read, listening to some soulful music, or trying out a new game.
contact me via: @Geeky_Vaidy
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 07 > No Adreno Turbo for now — Qualcomm China's teaser was just a Snapdragon 845 promo
Vaidyanathan Subramaniam, 2018-07-25 (Update: 2018-07-25)