AMD CEO calls RX 9070 XT a 'fantastic success' with 10x sales compared to previous gen

AMD’s newly launched Radeon RX 9070 XT has become the company’s fastest-selling GPU, with first-week sales 10x higher than previous Radeon generations, CEO Dr. Lisa Su revealed in an interview with ASUS China’s Tony Yu. The RDNA 4 graphics card has topped retail charts in several countries, including Japan, the US, Germany, and the UK - so this news doesn’t really come as a surprise.

“It's the No.1 selling for all of the AMD Radeon generations for first week sales is the by far 10x higher than previous generations," Dr Su said. She credited the GPU’s success to its strong performance and competitive pricing. “And we like to see people happy. People are very happy with 9070 XT,” Dr. Su added. She also emphasised AMD’s goal to make high-end gaming more accessible.

Because when we do a new architectural generation, we have to decide its primary characteristics many years in advance, and for RDNA 4, what we really wanted to do is bring the best gaming capability to a very, let's call it good price point, so that we could get more gamers to have access to this technology.

As we saw earlier this month, AMD confirmed dominant market share in Japan, nearing 50% for the RX 9070 series. To meet the increasing demand, AMD is ramping up production to improve availability.

Another highlight of the interview was that Dr. Lisa Su hinted at more RDNA 4 releases, which would likely include the RX 9060 series with 16GB and 8GB variants launching soon.

The AMD Radeon RX 9070 XT graphics card was released earlier this month on March 6th. The much-awaited RDNA 4 GPU was well-received. Upon launch, our team at Notebookcheck published benchmarks and reviewed the GPU. In our hands-on review, we found out that the RX 9070 and RX 9070 XT delivered great performance at prices that are more reasonable than the Nvidia RTX 5000 series.