9% of Facebook users in the US have deleted their accounts over the past few weeks, study claims
Facebook has been in the headlines over the past few weeks. The company was hit with another privacy violation case following the Cambridge Analytica fiasco. A user discovering that the company has collated sensitive user data for years didn't exactly help issues either—the series of events culminating with company founder Mark Zuckerberg being invited to questioning sessions by Congress.
The company may have been involved in numerous privacy cases but this has to be the worst of them all, with public opinion being at an all-time low. So low, in fact, that a study has shown that a significant percentage of Facebook users has quit the platform for good since the start of the latest episode.
The survey was carried out by Tech.pinion, on a 1000-large sample, spread across various demographics. The results of the survey were interesting. Apparently, 17% of the population have deleted the app from their phones, with 11% also doing so on their other devices. 9% deleted their accounts altogether.
Losing 10% of the userbase isn't as bad as it gets, even. The ones who stuck with the platform aren't keen on giving Mark a good time anymore. According to the survey, 39% of the sample is now a lot more cautious of the things they post and click on, knowing fully well that the Facebook gods are always on the watch. A further 35% claimed that their usage has dropped over the past weeks, although that does sound like a metric with a large margin of error.