500,000 Xiaomi EVs in just 28 months – but no budget model for €12,500 is coming
Xiaomi Auto is celebrating a remarkable milestone. The SU7 series has surpassed the mark of 500,000 vehicles delivered in China. According to the company, this figure was reached 28.5 months after the launch of the first-generation SU7.
The pace is remarkable: The first generation of the Xiaomi SU7 went on sale on March 28, 2024. On February 27, 2025, the particularly powerful SU7 Ultra followed. On March 19, 2026, Xiaomi unveiled the new generation of the SU7. Together, the SU7 family has now surpassed half a million deliveries.
For Xiaomi, the milestone is further evidence of how quickly the smartphone and electronics giant has established itself in the Chinese automotive market. At the same time, however, an unexpected limit to its pricing strategy is becoming apparent: A truly budget-friendly Xiaomi car is not coming anytime soon.
No Xiaomi EV for €12,500
CEO Lei Jun had previously dampened hopes of an especially affordable Xiaomi EV. According to him, an electric car costing less than 100,000 yuan, equivalent to around €12,500, should not be expected over the next 10 years. According to Lei Jun, the main reason is the high development costs. Xiaomi wants to equip its electric cars with a high degree of intelligence and automation.
This technology cannot be economically implemented in an EV in this price range, he said. Xiaomi is therefore pursuing a significantly different strategy from automakers that are trying to gain market share with the cheapest possible electric cars. At the same time, the success of the Chinese SU7 series shows that Xiaomi can apparently generate enormous demand even without such a budget EV.
Xiaomi is focusing on range and technology instead
Just how aggressively Xiaomi is now targeting the Chinese automotive market was demonstrated recently at the major SkyNomad Technology Launch Event. There, the technology giant presented the new EREV SUVs, the SkyNomad N70 Max and N90 Max. The technical specifications in particular make it clear where Xiaomi sees its opportunities: The range-extender vehicles are designed to offer a range of up to 1,705 kilometers.
They also feature a convertible living-room-style interior and prices starting at 259,900 yuan, equivalent to around €33,000. Xiaomi is therefore not positioning its new electrified SUV models as budget cars, but rather as technologically advanced EVs with an aggressive price point for the Chinese market.
10,000 model cars to celebrate the 500,000 milestone
Xiaomi is also celebrating the SU7 series' breakthrough with an unusual promotional campaign. Starting August 17, the company is giving away a total of 10,000 detailed SU7 model cars in 1:43 scale. Anyone who books and completes a test drive can receive one of the SU7 models.
The selection includes miniatures of the Xiaomi SU7 and SU7 Ultra made from zinc alloy. According to Xiaomi, their regular retail value is 129 yuan, equivalent to around €16. The campaign is specifically aimed at potential new customers. The requirement is that participants must not have completed a test drive at Xiaomi during the previous three months. The model cars will be distributed at Xiaomi car dealerships in China on a “while supplies last” basis.
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