Google unveils plans to open its inaugural physical Store soon

The only kind of retail outlets run by Google has been the official online platforms active in various countries worldwide - until now. The Mountain View giant has just announced that it will also acquire a more traditional version in the near future.

This new kind of Google Store is to be located in New York's Chelsea area, also home to one of the OEM's headquarters. According to the company's vice-president Jason Rosenthal, it will afford consumers a relatively unique opportunity to "browse and buy an extensive selection of products made by Google".

The brick-and-mortar outlet will certainly have a lot to stock on its real-world shelves: Google has recently added Nest-branded smart-home devices to its inventory, not to mention those by its new health-focused wearables arm Fitbit.

Besides those, there will obviously be Pixel phones and Pixelbooks (even if the latter has not seen an update in a while) to look at should one venture into the store. Rosenthal also notes that this first-of-its-kind Google Store is to launch in the summer of 2021: potentially propitious timing as Covid-19 lockdowns start to ease in many regions.

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