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iPhone loyalty is at an "all-time high" in the US in 2021, whereas that for Samsung phones has dropped

Apple users outline why they stick with the brand. (Source: SellCell)
Apple users outline why they stick with the brand. (Source: SellCell)
A study conducted in the US in March 2021 has found that nearly 92% of all iPhone users polled would upgrade to another Apple smartphone, whereas only 74% of Samsung owners would do the same. This represents a drop of nearly 12% in loyalty to the Android brand compared to 2019, whereas that for iPhones has gone up by 1.4%.

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The market analysis group SellCell has released the results of a study it claims to have conducted on smartphone users and their inclination towards brand retention. It lasted from March 3 to 10, 2021 and involved over 5000 US-based respondents aged 18 years or older. Of those participants, 2000 used iPhones; 2000 had Samsung Galaxy-series phones; 400 Google Pixels; 300 had LG phones, and 300 Motorolas.

SellCell concluded that 91.4% of the 'iPhone' cohort exhibited brand loyalty, defined as an intention to buy from the same brand again on needing a new phone. By contrast, 74% of the Samsung owners did the same, as did 65.2% of the Pixel users, 37% of the LG group and 29% of the Motorola group.

This suggests that, while the 5 brands were nominated in this study due to their perceived place in the US smartphone market, at least some of them are in potentially serious decline. On that note, 46% of those planning to make the switch away from iOS would choose Samsung Galaxys instead, whereas 35% of them would go with a Pixel.

6.1% of those "iPhone defectors" planned to switch to LG instead, whereas 3.1% were migrating to Motorola, compared to 9.2% for all other brands (which might include Nokia or OnePlus).

Finally, this study did not cite or cover price as an influence on decisions to switch from one platform or another, although it did note that 21% of the iOS customers felt discouraged from a change as they were too ingrained in the Apple ecosystem, whereas another 10% felt that leaving the same for another was too much of "a hassle".

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Deirdre O'Donnell
Deirdre O'Donnell - Senior Tech Writer - 4217 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 03 > iPhone loyalty is at an "all-time high" in the US in 2021, whereas that for Samsung phones has dropped
Deirdre O'Donnell, 2021-03-17 (Update: 2021-03-17)