iPhone XS series has outdone its predecessors in first-week sales
The iPhone XS and XS Max models have collectively outdone their predecessors when it comes to capturing a share of Apple customers in their launch year. They have also exceeded the iPhones 8 and 8 Plus when it comes to gaining this share in the week after their launch. However, the iPhone 7 Plus remains the most popular Apple smartphone.
The iPhones XS and XS Max are already clawing their way up the rankings of all Apple smartphones in terms of market share. According to the Flurry marketing analysis blogs, they have beaten their nearest counterparts, the iPhone 8 series, in terms of launch-week sales.
The latest iPhone series collectively gained 1.1% of the Apple phablet customer share in its first week since release, compared to 0.76% for the iPhones 8 and 8 Plus in the same timeframe. This is an improvement of 45% over last year. The iPhone XS line is also now responsible for 7% more sales than these older phones and the iPhone X combined.
The Flurry analysis also suggests that Apple's strategy of generating more revenue through offering a selection of more expensive phones is working out (who would ever have thought). However, these findings may be a little preliminary, as they only apply to the United States market. In addition, they do not take the third phone in the newest release, the iPhone XR, into account. The only new Apple release that could possibly be thought of as a value proposition will be available for sale later this month.
Deirdre O'Donnell - Senior Tech Writer - 6115 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.