iPhone XS series has outdone its predecessors in first-week sales
The iPhones XS and XS Max are already clawing their way up the rankings of all Apple smartphones in terms of market share. According to the Flurry marketing analysis blogs, they have beaten their nearest counterparts, the iPhone 8 series, in terms of launch-week sales.
The latest iPhone series collectively gained 1.1% of the Apple phablet customer share in its first week since release, compared to 0.76% for the iPhones 8 and 8 Plus in the same timeframe. This is an improvement of 45% over last year. The iPhone XS line is also now responsible for 7% more sales than these older phones and the iPhone X combined.
The Flurry analysis also suggests that Apple's strategy of generating more revenue through offering a selection of more expensive phones is working out (who would ever have thought). However, these findings may be a little preliminary, as they only apply to the United States market. In addition, they do not take the third phone in the newest release, the iPhone XR, into account. The only new Apple release that could possibly be thought of as a value proposition will be available for sale later this month.
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